February 19, 2018
  • The Power of Applied Intelligence

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What to Consider When Selecting an SEO Company

It not easy to choose an SEO firm, although many people think it is. For example, there are many questionable firms online promising to rank your site on top of Google rankings quickly. But the reality is that search engine optimization is a process that takes a few months before positive results start to show. Any company promising you quick results most likely uses black hat tactics that won’t last. The last thing you want is to engage with a company that causes your website to be blacklisted from the search results. The following piece highlights a few factors that you should consider before contracting the services of an SEO firm. The hope is that using these tactics you help you make the best decision.

Attainable promises

The process of optimizing websites so that they rank well in the search results needs a bit of time.Therefore, any company promising to rank your website on the first page of Google and other search engines likely uses black hat tactics that have been banned. While such a company might fulfill their promise, it’s unlikely that your website will stay on top of the search engine results pages for a long time. Once you are discovered that your site gamed the system, your website will be blacklisted immediately. Don’t work with firms that give guarantees instead go for those companies with realistic goals.
Learning The “Secrets” of SEO

Gauge experience
What No One Knows About Tips

Don’t underestimate the importance of experience when hiring an SEO company Hiring an experienced company to rank your website is critical if you want to get value for your money. This is mainly because such firms have been around for years and understand the strategies that are effective and those that are not.
In addition, it is critical to remember that the industry is full of SEO professionals with little substance. But you shouldn’t just look at experience alone, also look at the track record of the company in terms of ranking clients websites.

Asses case studies

A credible SEO firm shouldn’t have an issue show several case studies of past clients they’ve worked with. If a firm can’t produce case studies of previous work, then they are most likely not competent to handle your job, and will probably disappoint you if you contract their services.

Does the company have the necessary certification

Getting certification from several bodies can benefit a company, even though there is no definite standard when it comes to search engine optimization certification. An SEO agency can improve its reputation through certification from Google, Bing and Yahoo. It’s always good to look at how many certification a company holds. SEO firms that do not have any kind of certification are a bit risky and shouldn’t be trusted. If you follow the above mentioned hiring tips, then there is no reason why you cannot hire a top company to rank your site.