January 17, 2018
  • The Power of Applied Intelligence

Case Study: My Experience With Events

How To Get Some Traffic During Your Trade Display Show

So much money is spent in organizing extremely successful trade shows and thus no one wants to go at a loss by losing a lot of the traffic in question, everyone wants to find some people they can sell their products to them, which is much easier.

Sadly, many people make a lot of mistakes in expecting that all of a sudden trade shows will become very successful to pull in traffic without the struggle of putting effort in looking for the said traffic through means such as advertising.

On the other hand, this does not mean that by merely advertising you are assured of getting the best results without putting some effort plus different trade shows have their own unique way of getting traffic, this should also be put into consideration.

This increases the traffic that the entire event gets and that naturally leads to more traffic for your booth more importantly, because you are specifically targeting the customers that you appeal to, you’ll likely increase your own booth traffic with your marketing, the customers that you already have are a great start for marketing the event.

The first thing you need to do is to secure a place in the event, a place in the display that is near where you will get some exposure, like getting the courage to set up the display near heavily traffic places but this would need you to be in contact with the customer mailing list and let them know that you have a booth and request to place it earlier in advance.

You don’t have to spend a lot of money to market the event yourself first off, you can contact the trade show organizers and ask if they have any fliers, web banners or other tools that you can use to market the event so many will supply these to you since they are seeking to spread the word.

If you want to use another marketing technique then consider using social media as it is known to attract a lot of clients in a short span of time, the best thing with this is that it can get to so many people with just one post, ensure that your email is on the post so that people can get back to you if they are interested.

The most important thing is that everything about the display, including your own presence, really speaks to the core values of your business and the products that you’re selling.

This is the best thing to do so that you do not use people’s time rather waste it.

Events – Getting Started & Next Steps

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