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The term “competitive advantage” refers to the advantage a company has over firms offering related goods or companies, enable it to generate larger sales volumes or entice more prospects. In accordance with Oya Erdil & Ayse Gunsel, this relationship is further entrenched if you have a look at how human resource practices are selected primarily based on competitive strategy espoused by the organization. A company that coordinates its business strategy and human sources policies and practices achieve a superior performance consequence than those that do not.\n\nThis is achieved by way of supporting new enterprises, especially small and medium-sized enterprises …