When running a business, it is easy to overlook the smaller details. While keeping track of a budget and payroll in addition to managing a staff, it is easy to lose sight of what is most important. This would be how your customers see your business. First impressions are everything, and in today’s world of social media, one unimpressed person can become hundreds in no time at all.
The best product in the world won’t sell if there is no customer service to back it up. For example, if you owned a salon, it wouldn’t matter if your stylists were the best in their field if they don’t know how to talk to the customers. People are looking for a friendly face as well as someone that will actually listen to their needs. Train your staff to truly show each person that enters your business how much they care.
If you have ever walked into a store and felt like you had just entered a garage sale, you understand the importance of presentation. Create an atmosphere that is professional and up to date. You could be running a fishing charter business that is top notch, but if your clients are met with shabby boats and sloppy skippers, they won’t enjoy the experience as much as they would when walking up to a beautiful yacht at the end of your palm beach county docks.
Recognize each customer by sending them a postcard or email thanking them for their patronage. A personal touch such as this is lost in today’s busy world. By taking the time for old fashioned gestures, you will be satisfying a need that your customers have.
Once you begin to look at your business through your customer’s eyes, you will be able to improve the little things. These small details may have seemed unimportant in the overall picture, but they hold the key to your client’s happiness.